Everything in one place — the strategic context (where the landscape is headed), the designs (a clickable site, the fan portal, the app, and the newsletter), the strategy, and the plan & technical build behind them. The through-line across all of it: the owned intelligence stack is the asset; a fan portal is the first vehicle we build to fill it — and the app is the upgrade that portal earns. Start with the live mockups below, or jump to any piece. Each opens in a new tab.
The full sheplayz.me as a working mock — Home, News, Videos, Fixtures, Partnerships, Newsletter, About. Real navigation and an EN / Arabic (RTL) toggle.
App screensOnboarding & PDPL consent, the You tab, an Arabic / RTL home, and the three push notifications as lock-screen mockups.
Fan portal · interim stepThe interim step: deliver the app's personal layer — follow your sports, teams and players, your feed, reminders, saved — behind one free sign-in tied to the newsletter, on the site. Checks the audience box at a fraction of the app's lift, iterates in days not quarters, and proves the feature set before any native build. The app becomes the earned upgrade.
Newsletter mockThe v0 surface as a real issue — in a desktop inbox, on a phone, and the signup form that does the identity capture. Shows how the email turns an anonymous viewer into an owned record — and the sign-in that carries them into the portal.
Concept deckThe tabbed concept deck: the four core surfaces side by side, with the thinking behind each. The foundation the mockups above build on.
The candid, sourced read of the landscape — why the intelligence stack is the asset and the vehicle that fills it is swappable. YouTube concentration risk, the collapse of web-click discovery, personal agents, and the future state, with the receipts. The frame the rest of these documents sit inside.
The proof · nowThe present-tense proof that funds the future state: what a brand buyer needs to see, mapped to the exact YouTube pulls that produce it today, with a defensible GAV-equivalent — and linked back to the owned stack. The audience report is rung one of the revenue ladder.
The askThe investment case: why a fan portal is the first vehicle that fills the owned intelligence stack — provable in weeks — the build-iterate-grow loop, the acquisition engine (SEO/GEO), the ask, and the native app as the upgrade it earns.
One-look mapThe whole thing on one screen — funnel, the v0→v3 stages, the data layer underneath, acquisition, with the portal as the v1 focal point and the native app as the earned upgrade.
One pageWhat "we'll use AI" actually means, on two clocks: the near-term AI that earns the daily open and collects the data (summaries, personalisation, smart alerts), and the AI on that data that becomes the business. The page that keeps the AI story credible by not conflating the two.
The comprehensive working document — thesis, funnel, all four surfaces, SEO/GEO, data, roadmap, app build, and the ask, reconciled into one.
TechnicalHow the systems fit — data, web, and app as one owned stack, the data seam that connects the app to the data layer, and the ownership through-line.
Data & intelligenceEvery kind of data that matters — audience, sports/content, the AI layer, the content-performance loop, competitive & regulatory watch, and the later layers — sequenced honestly as active / near-term / later, with the open decisions kept visible.
Working checklistThe operational pull list behind the audience report — every metric a brand needs, the exact YouTube Studio path to get it, and the report line it feeds, plus the one-page report skeleton the exports drop into. Pull-and-assemble, no build.
The imagery is a directional stand-in — real, licensed sports photography (rights are on the launch critical path) replaces the textured placeholders in the design pass; no real athletes are depicted. Arabic copy is illustrative and pending native review — it demonstrates the right-to-left layout but should be checked by a native speaker before anything is public or built. Everything here is a review artifact, not the final build.