Are we winning?
The one goal — real, engaged fans we own — and the funnel that feeds it.
Active Owned Audience · the one goal
1,240
▲ 18% vs last week
engaged (clicked, followed or returned in 30 days) and owned by us
Owned subscribers
3,480
▲ 11%
Cost / engaged fan
$9.40
▼ 7% (better)
30-day return
41%
▲ 3 pts
Portal members
560
— not live yet
The funnel
reach → sign-up → active → portal, this period
Active Owned Audience over time
how we got here — organic vs paid, by week
Getting fans
Instagram ads to English-speaking Gulf (primary) and UK, with a sign-up form in the ad. Run by the Growth agent.
Spend this week
$1,180
of $1,500 budget
Engaged this period
1,240
▲ 18%
Blended cost / engaged
$9.40
▼ 7%
Paid share of new fans
39%
61% organic
Projected paid sign-ups — the test
by budget tier · Gulf-led · estimates only; the test shows the real cost
From Omar's pitch, Gulf as the primary region. Plus whoever joins free through your own links. Shown for the 5 Nov pitch.
Cost per engaged fan, by region
lower is better — where the budget works hardest
Gulf is the primary region — real fans at well under half the UK cost. UK runs as the secondary market.
New fans: paid vs organic
by week — organic is the compounding engine
Engagement & retention
Do they open, click, come back, and go deeper? Run by the Editor and Concierge agents.
Newsletter open rate
48%
▲ 2 pts
Click rate
22%
▲ 4 pts
30-day return
41%
▲ 3 pts
Unsubscribe
0.6%
▼ steady
The portal deepens the relationship
where the intelligence accrues — targets shown (portal not live yet)
Weekly return rate
share of fans who came back that week
The agents, and what's waiting for you
Each agent runs on its own; the gate queue is the short list that needs your okay.
Your gate queue
Four decisions the agents can't make alone. Everything else is running.